Tiziana Frescobaldi

Counsellor

In 1993, Tiziana Frescobaldi accepted a full-time position with Marchesi de’ Frescobaldi and she is a member of the Board of Directors of Marchesi de' Frescobaldi and artistic director of the project Artists for Frescobaldi.

Following her university laurea in Modern Liberal Arts in 1991, at Rome’s La Sapienza University, she entered journalism, working for several publications, among them the daily newspaper La Repubblica in Rome, where she contributed on culture and art, and the journal Politica Internazionale, where her contributions centred primarily on the countries bordering the Mediterranean. Her activities included as well public relations and press agencies.

In 1989, she worked for the London-based weekly The European, with reportage covering drama, social trends, and economy pertaining to developments in Italy.

After a year with Rowland Italia, a Milano-based communications agency affiliated with Saatchi & Saatchi, she was, from 1995 to 2007, responsible for communications, as well as for coordinating public relations for the Gruppo Frescobaldi. Her primary focus was on communication strategies and on the numerous programmes the company develops worldwide and in countries such as the United States, Germany, the United Kingdom, Canada, Switzerland, Japan, and in the Far East.

Alongside her other activities, she is deeply committed to cultural activities in the city of Florence, through the Associazione Culturale “Firenze Città Nascosta (“Florence, Hidden City” Cultural Association),” which she founded. She addresses in particular issues relating to the history of Florence, tourism, and to promoting appreciation of Tuscany’s wine heritage.

She has been a registered professional journalist-publicist since 2003 and contributes to several national publications.